By: Inderjeet Singh

“Visitors don’t come to see just flashy designs; informative content is the prerequisite of website.“

If you do agree with the above statement, then, let me ask you a question, ‘Why content is the king’?

Simply, content is what makes a website popular and the words written on your website may build or spoil your web business. When we all do know that a website sufficiently depends upon its content, then why not to write the most beneficial content for your website? Writing effective and as I previously said, ‘the most beneficial content’ is not tough; in fact, it’s a very easy task, if you do follow some basic rules. Before we go and discuss those basic rules, let me make you aware about one thing. As per the records of various internet research studies, a visitor stays on your webpage just for 5-8 seconds, if the content fails to attract that potential customer, just think how many clients you’ll lose per hour? Let’s now come to effective tips to write effective web content-

Avoid grammatical & spelling mistakes

Let’s have an example. Suppose, you’re dealing with fireworks and your website contains various graphics exploding fireworks, I mean layout of the website is perfect. Just see the title of your web page, its ‘Cheep Fireworks’ (just suppose it). What would be the reaction of the visitor; he/she will laugh at you and would immediately click the back button.
That’s how you lose your customers. Please please please, always be careful that your spellings and grammar is correct. Always use spell checker and do care about commas, colons and semi colons etc. Always write sensible and unique content. Don’t let people laugh at you!

Content should be concise, clear and easily readable

It’d be beneficial if you keep the content short and to the point. Content should be concise as people don’t like to read lot of text and they do prefer the well written content as compared to several pages of just written content.
Secondly, it should be clear, means no repetitions and no extra writing. Content written in paragraphs seems easy to read so instead of writing from the beginning to the end of the page, segregate the content in paragraphs. Paragraphs should be short containing just three or four sentences.

Take care of the interest of visitors

Why you’ve placed the content on your website? Obviously, for visitors! So always keep in mind what visitors do expect from you. They want information and your goal is to anticipate their requirements.
If you do have a website about TV shows, then, tell them everything including what TV is, when shows do air, which show is out of running, which celebrity may join the new episodes and everything like that. It makes people to believe on you and your website. Try to provide them the maximum amount of information on your website and visitor will never think to go to some other site.

Avoid using multiple question and exclamation marks

This is issue which should be treated very wisely. Normally, people do think that multiple no. of question or exclamatory marks increases the curiosity of the reader. But nay, its really not like that. It seems odd and overly dramatic and may make the reader antsy. So, always keep this unnecessary stuff to a minimum.

Editing is more necessary than writing

Edit the content. Again edit it and keep on editing until it becomes ‘the best’. If there’s any mistake in your online content, correct it before thousands of other people point it out. First of all, check the content yourself for consistency in grammar, punctuations and capitalization etc. Have your content proofread. Make sure, it doesn’t contain any error and only then put it on the website.

In a nut shell, web designing company needs content for two reasons. One is visitors, as I’ve already said, take care of the interest of your visitors and provide them what they do want. Second is Search Engines like google, yahoo, Alta vista etc. To have a stable as well as high ranking in search engine results, ‘Always write as per visitors’ expectations but also as per search engine optimization strategies’, that’s way to have online success.
 

About the Author

Inderjeet Singh is a flash developer and a expert author of web design usability and accessibility issues. Visit web designing company or web designing purposes and free templates world class easily customizable websites.

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By: Albert Decruz

A good web design is the key requirement for the success of any web site. It is very important that the users understand an overview about the basics of a good web design. Some of the areas in which it is important to understand the overview of the web design are the areas of graphics, layout, fonts and the advertising. Some of the tips which are important to be kept in mind are as follows:

Graphics

It is always important that you use images which are small so that they can be accessible by all the browsers like the 10-12 KB images. However with the growing technology the number of broadband users is going high. But it is important that pages should be set up in such a way that they are fast to be accessed, lots of usage of images on to the web page makes the process very slow. It is also to be kept in mind that the big images are the main cause for reducing the speed of the accessibility of the pages.

It is always advisable that you do not use images that blink, move, flash or rotates. Incase you want to use them then ensure that you use them very sparingly. It is to be noted that the many studies have proven that these blinking images annoy the users, although you may find these images as attractive in the first instance but the users do not find these images to be attractive. There have been instances where the users actually try to hide the images so that they could read the rest of the content.

Layout

Standard layouts are always better: One thing which is considered as a good feature of a good web design is that you should use simple layout. I have come across a page wherein there has been usage of six frames, the development of such a web page might have been extremely fun but it does not serve the main purpose of a good web page that is providing information to the users. The standard layout has been scientifically proven for their results. So it is always better to use a three column layout because the main purpose for which a webpage is prepared is served with it.
Ensure that you use the white spaces properly because it is considered as one o0f the most important feature in the construction of a good web page.

Fonts

It is always important that you use the right kind of font on your web page. It would be advisable that you use Sans serif fonts because they are much easier to read and they also match with the monitor resolution. Incase you are using serif fonts for the normal text than it can blur the text so it is always advisable that you use serif for the headlines and sans-serif for text.
 

About the Author

Alberdecruz is a Copywriter of Web design Houston. He has written various articles like Website marketing Houston , Web page design Houston, Houston web developer and more. For more information visit: Web designers Houston. Contact him at alberdecruzseo@gmail.com 

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